ilovecultureproject

Record Label, DJ

House

Our aim is to promote up-and-coming DJ's and producers on the underground House scene. The reason we choose only to promote up-and-coming artists is because we believe that these are the trend setters of tomorrow. Every artist has a tipping point in their career, and this usually comes with fame. Many of the big DJ's and producers of today have lost sight of what direction the music is traveling in, to say the least. The artists we promote on the other hand are about to hit their peak; they strive for notoriety, work hard, and are focused on the music. This is really what it’s all about. This is what makes music so exciting in the first place. Making it on the underground circuit is the best achievement for any artist, any genre, and we look to capture that moment as it happens.