According to an Econsultancy survey in the
beginning of 2012, 72% of people surveyed reported the return on
investment
(ROI) of their email marketing campaigns as good to excellent, putting email marketing
second only to SEO efforts as a
marketing channel.
Research conducted by the Direct Marketing Association predicted an ROI of
$42.08 for every dollar spent on email marketing in 2011 (
search engine optimization seo service advertising returned $21.85 per dollar spent
in 2010). If you're not including email marketing in your
advertising budget, you're missing out on precise targeting
as well as the best seo agencies opportunity to build relationships, loyalty, and trust.