DJ Mike Sincere, an LA native, started spinning records at the early age of 16. His uncle Benny Blanco from Interscope Records & Veronica of Geffen Records enrolled him into the Scratch DJ Academy in Los Angeles, CA. Trained by world class DJ Choc and DJ Hapa; there he learned the basics on how to mix and scratch with just records & a mixer.
Ever since, Mike has always had it in the back of his mind that his goal in life was to become a DJ. At the age of 18, he finally got his break when he was called to spin for an Adidas commercial. At the time Adidas was filming a commercial with superstars such as: Missy Elliot, The Ting Tings, Russell Simmons, DMC from the group Run DMC, Method Man, Redman, Young Jeezy, Katy Perry, Estelle, Kevin Garnett and David Beckham. Mike Sincere had no idea the magnitude of this opportunity at the time when he took the gig. The stars and staff were impressed...
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