As one of the founding partners of former Toronto based record shop/label Release Records, Adam went on his own in 2004 and formed the brand Jellyfunk - a borderless creative studio that focuses on design, art & music. This creative outlet is one that allows either of these mediums, or sometimes all, to be expressed.
Having DJ'd since '97, Adam has held many residencies in some of Toronto's premier nightclubs and has also played in cities such as New York, London, Tokyo, Tel Aviv, and in many parts of the U.S.
With a real passion and understanding of electronic music his sets can range from the deep, moody and soulful to the big, bouncy and funky sounds of house, deep house, and tech.